XenBev News

I’m not really a NASCAR fan. I say not really because I can see how people like NASCAR and now as a father of two boys, we can easily fall into a 30-Lap Trap watching on a lazy Sunday. But in general as a sports fan it is nowhere near the top of my lists of sports to watch. So when the end of the month approached and an incentive opportunity to go to a Texas Motor Speedway was the Grand Prize. I wasn’t that motivated to pursue it because NASCAR “ain’t my thing”. In my early sales career many...

Grocery Stores Know What They Doing: The science of grocery stores has always amazed me. It’s like I know my local store is hustling me but I willingly embrace my role as their loyal sheep. The layout of the store is designed to increase sales and efficiency and guide customers through the store in a strategic way. How many times have you walked into the grocery store with the intent of getting one thing but you can’t walk straight to it….you end up zigzagging through produce and cutting pass...

Sampling Line Up Dear Bev Champions, Are you looking for new and effective ways to promote your beverage brand and drive sales? Look no further! In this edition of our newsletter, we will delve into the captivating world of in-store sampling and explore its immense benefits for beverage brands, with a particular focus on beer, wine, spirits, and THC drinks. Section 1: The Power of In-Store Sampling Introduction: Experience the Magic of Tasting- Paint a picture of the sensory delights that...